About

The goal of Senaden is to elevate the business knowledge of dentists who are knew to practice ownership, or thinking about becoming an owner. Although most dentists who are successful have impressive skills in making crowns, placing composites and diagnosing a root canal, most do not have the understanding of what it really takes to drive a business.

The mission, vision and culture of their practice gets overlooked, and can eventually cause loss of patients, high marketing costs, and employee turnover. At some point, an owner dentist will contemplate hiring a business coach.

But, what if you set up your practice right from the beginning. What if you didn’t have to go through so many trials and errors, spend money to fix mistakes, feel the stress of not knowing what you are doing wrong?

My solution? Hire a business project manager, to help you navigate the purchasing of a practice, or building one from the ground up. Think of it like hiring someone to oversee building your home, or planning your wedding. Let someone who is hyper focused, passionate about your career and a business expert, help get your practice up and running the right way. From the start.

~Sina Sena, Owner Senaden

As an owner/operator of an ecommerce business and brick/mortar retail store, I have first hand experience in building a business and brand. From marketing and website design, to project management and product launches, I have spent many hours and sleepless nights overcoming doubts, rising above my fear of failure, and definetly learning from early mistakes. Business and entrepreneurship is not for the faint of heart, but it can be very rewarding if you know some fundamentals that all great business owners have. Hiring a business coach/mentor was the biggest and best investment I made, and the one piece of advice I give anyone.

Senaden is allowing me to put all my knowledge and passion for the dental industry together, and help dentists build profitable practices, with confidence, and a strong team behind them.

If you want to know more about working with me, email for information at sina@senaden.com. My approach of working with a single client at a time, means that my attention is fully dedicated to you. Lets make time to chat, and get that practice open!

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